These ad campaigns by Brian Atwood look like a slightly tasteful porn shoot however they intend to sell shoes and accessories by Brian Atwood. But is it just the product they're selling? The first image shows a slim attractive model wearing little more than the pair of shoes. The muscular male in the picture appears to be almost worshipping the shoes. The message behind this image could perhaps be; 'buy this product and men will worship you' The other image is similar in connotations however is perhaps much more sexual as the boots and bag at the front of the image are somewhat overshadowed by the scene in the background. These images seem to sell a lifestyle, one in which women are dominant and irresistible to men and seemingly by buying this product you are buying that power. One could say that in today's world these adverts are effective as women are constantly under pressure to be sexy and attractive, therefore the way in which the products are portrayed could suggest that you can achieve this image once you have bough them.
